Gen AI is revolutionizing every stage of the marketing funnel, ranging from hyper-personalized content creation to predictive customer segmentation and campaign automation powered by AI. As per a recent PwC Pulse Survey, 78% of CMOs are actively embedding Gen AI into their marketing ecosystems. The global AI marketing industry is forecasted to grow over $107 billion by 2028, and grow at a CAGR of 36.6%, and these AI trends are all accelerating quicker than many companies can evolve. If you’re in the process of developing your digital marketing strategy, now is a good time to evaluate your enterprise AI stack and automation potential. In this article, we will break down the leading AI marketing trends, examples of GenAI use cases, and scalable approaches to evolve amid a fast–changing digital economy.